Trends 2025: Peacock’s ‘Poker Face’ Brings Back ‘BLSHT Day’ FYC Event at 13 L.A. Burger Joints
- dailyentertainment95
- May 30
- 14 min read
Why it is the topic trending:
The article discusses an innovative and engaging promotional event called "BLSHT Day" organized by Peacock to promote its Emmy-winning mystery series "Poker Face" for the upcoming FYC season. This unconventional approach to Emmy campaigning is newsworthy and captures attention within the entertainment industry and among fans of the show.
The event involves a day-long takeover of 13 different burger joints across Los Angeles, offering free "BLSHT burger and a side of lies" to fans and Emmy voters. This creative tie-in to the show's themes and the character of Charlie Cale (who has a keen ability to detect lies) makes the promotion memorable and shareable.
The article mentions the specific date (Saturday, June 7th) and time (noon to 6 p.m. PT) of the event, making it relevant for those in the Los Angeles area who might be interested in participating.
The planned display of Charlie Cale’s iconic 1968 Plymouth Barracuda at one of the participating locations (Heavy Handed in Studio City) offers an additional draw for fans and provides photo opportunities, further enhancing the event's appeal and potential for social media buzz.
The article also briefly mentions a similar successful event held in New York earlier in May, where a Mobil gas station was transformed into "Charlie Cale’s Back on Her BLSH*T Rest Stop," indicating a consistent and creative strategy by Peacock to promote the show for Emmy consideration.
The article includes key information about the show itself, such as its ongoing release of new episodes, the involvement of creator Rian Johnson, star Natasha Lyonne, and a long list of notable guest stars, providing context for why Peacock is actively campaigning for Emmy recognition.
Overview:
Peacock's mystery series "Poker Face" is generating buzz with its creative approach to Emmy FYC campaigning. The streamer is holding a "BLSHT Day" event on Saturday, June 7th, where 13 burger joints in Los Angeles will offer free "BLSHT burgers and a side of lies" to fans and Emmy voters. The event is themed around the show's protagonist, Charlie Cale (played by Natasha Lyonne), who has an exceptional ability to detect falsehoods. Additionally, Charlie's iconic Plymouth Barracuda will be on display in Studio City. This follows a similar successful event in New York, highlighting Peacock's innovative strategy to promote "Poker Face" for Emmy consideration as its new episodes continue to release.
Detailed Findings:
Peacock's "Poker Face" is holding a "BLSHT Day" FYC event on Saturday, June 7th.
The event will take place at 13 different burger joints in Los Angeles.
Free "'BLSHT burger and a side of lies” will be offered to fans and Emmy voters from noon to 6 p.m. PT.
The event is based on the character Charlie Cale, played by Natasha Lyonne in "Poker Face."
Charlie Cale’s iconic 1968 Plymouth Barracuda will be on display at Heavy Handed in Studio City for photo opportunities.
The article lists the 13 participating burger restaurants across various locations in Los Angeles.
Menu options will include a regular burger or a vegetarian option.
Peacock held a similar event in New York in May, taking over a gas station and turning it into “Charlie Cale’s Back on Her BLSH*T Rest Stop.”
The New York event also offered a “BLSHT burger and a side of lies.”
New episodes of "Poker Face" are releasing on Thursdays through July 10th.
The article credits Rian Johnson as the creator/writer/director EP and Tony Tost as the showrunner/EP.
Natasha Lyonne is also an EP/director/writer/star of the show.
The article lists a large number of guest stars featured in the current season.
Key success factors of product (trend):
Creative and Engaging Promotion: The "BLSHT Day" event is a highly creative and memorable way to promote the show for Emmy consideration, standing out from more traditional FYC campaigns.
Thematic Tie-In: The event directly relates to the show's central premise and the main character's defining trait (detecting lies), making it relevant and resonant for fans and voters.
Accessibility and Free Offering: Providing free food at popular locations makes the event accessible to a wide audience and encourages participation.
Visual Element with Iconic Prop: The display of Charlie Cale's Plymouth Barracuda offers a visual draw for fans and provides opportunities for social media engagement.
Building on Previous Success: The mention of a similar successful event in New York suggests that this promotional strategy has been effective in the past.
Leveraging Key Locations: Partnering with multiple burger joints across Los Angeles increases the event's reach and visibility in a key entertainment industry hub.
Key Takeaway:
Peacock is using a creative and engaging promotional event, "BLSHT Day," offering free themed burgers at multiple locations in Los Angeles, along with the display of the show's iconic car, to generate buzz and support Emmy consideration for its series "Poker Face."
Main Trend:
The main trend highlighted in this article is the increasingly creative and experiential approaches that streaming platforms and television networks are taking to promote their content for awards season, aiming to stand out and make a lasting impression on Emmy voters and the public.
Description of the trend (please name it):
Experiential FYC Campaigns: This trend describes the shift towards creating immersive and interactive real-world experiences, rather than solely relying on traditional advertising or screenings, to promote television shows for Emmy and other awards consideration. These campaigns aim to engage voters and fans in a memorable way that reflects the spirit and themes of the series being promoted.
What is consumer motivation:
Desire for Unique Experiences: Consumers are often drawn to unique and engaging real-world experiences that go beyond passive viewing of content.
Free Food and Entertainment: The offer of free burgers and the chance to see a TV show's iconic prop are strong incentives for fans to participate in the event.
Feeling Connected to Favorite Shows: Participating in such an event allows fans to feel more connected to the world and characters of "Poker Face."
Social Media Opportunities: Unique and visually appealing events like "BLSHT Day" provide excellent opportunities for social media content sharing and engagement.
Supporting Quality Television: Fans who enjoy "Poker Face" might be motivated to participate in events that could help the show receive recognition during awards season.
What is driving trend:
Increased Competition for Awards Recognition: With the proliferation of high-quality television across numerous platforms, standing out during awards season has become more challenging, necessitating creative promotional strategies.
The Need for Memorable Engagement with Voters: Emmy voters are inundated with content and promotional materials, so campaigns need to be innovative and memorable to make an impact.
Leveraging Fan Engagement for Promotion: Engaging fans directly through experiential events can create positive word-of-mouth and social media buzz, amplifying the promotional efforts.
The Blurring Lines Between Marketing and Fan Experience: Successful FYC campaigns are increasingly blending traditional marketing with creating positive and immersive experiences for fans.
The Success of Past Experiential Campaigns: The article mentions a similar successful event in New York, suggesting that Peacock has found this approach to be effective.
What is motivation beyond the trend:
Building Brand Loyalty for the Streaming Platform: Positive and engaging events associated with a platform's shows can help build brand loyalty among viewers.
Creating a Sense of Community Around a Show: Experiential events can foster a sense of community among fans who come together to celebrate their любимое series.
Generating Positive Press and Media Coverage: Creative and unusual promotional events are more likely to garner media attention, further increasing awareness of the show.
Reinforcing the Show's Unique Identity: "BLSHT Day" effectively reinforces the unique tone and central concept of "Poker Face."
Showing Appreciation for Fans and Voters: These types of events can be seen as a way for the creators and network to show appreciation for the support of fans and the consideration of Emmy voters.
Description of consumers article is referring to (what is their age?, what is their gender? What is their income? What is their lifestyle? What kind of movies they like? Are they frequent, low or moderate moviegoers? What are their shopping preferences):
The article primarily refers to:
Age: Likely a broad range, including fans of mystery series, Natasha Lyonne, and Rian Johnson. Younger adults active on social media and those in the entertainment industry in Los Angeles are likely key demographics.
Gender: Likely a diverse mix of genders who enjoy engaging with popular television shows.
Income: Not explicitly stated, but the free nature of the event might attract a wide range of income levels. Emmy voters, however, likely represent a higher income bracket within the entertainment industry.
Lifestyle: Individuals living in or visiting the Los Angeles area who are interested in television, pop culture, and potentially free food and unique experiences. This includes both casual viewers and dedicated fans of "Poker Face."
Kind of movies they like: Fans of "Poker Face" likely enjoy mystery, crime, and character-driven series with a unique tone, potentially also appreciating Rian Johnson's film work (like "Knives Out").
Are they frequent, low or moderate moviegoers?: Likely a mix, but the focus of the article is a television series, so their moviegoing habits are less central than their engagement with streaming content. They are likely subscribers to Peacock or are aware of the show through other means.
What are their shopping preferences: Not directly stated, but fans might be interested in merchandise related to "Poker Face" if it becomes available. Their participation in a free food event suggests they are open to opportunities for deals and unique experiences.
Implications for brands:
Sponsorship Opportunities for Experiential Events: Brands, especially those in the food and beverage industry, could explore sponsorship opportunities for creative promotional events like "BLSHT Day" that generate significant local buzz.
Aligning with Popular and Critically Acclaimed Shows: Associating a brand with a well-received and Emmy-winning series like "Poker Face" can enhance brand image.
Reaching Local Audiences Through Themed Events: Events that take place in specific locations and offer a unique experience can be an effective way to connect with local consumer bases.
Leveraging Social Media Visibility: Sponsoring or participating in events that are likely to generate social media content can increase brand visibility and engagement.
Creating Memorable Brand Associations: Innovative and fun events can create stronger and more positive brand associations with consumers.
Implications for society:
Enhanced Engagement with Media: Creative promotional events can foster a deeper and more interactive engagement with television content beyond just watching episodes.
Community Building Around Entertainment: Events like "BLSHT Day" can bring people together to share a common interest in a television show and create a sense of community.
Potential for Local Economic Impact: These events can drive foot traffic to local businesses, like the participating burger joints, providing a potential economic boost.
The Blurring Lines Between Entertainment and Real-World Experiences: FYC campaigns like this demonstrate the increasing trend of blurring the lines between fictional worlds and real-life experiences to promote media.
Increased Awareness of the Emmys and Television Excellence: Engaging promotional efforts can raise public awareness and interest in the Emmy Awards and the quality television being produced.
Implications for consumers:
Access to Unique and Free Experiences: Events like "BLSHT Day" offer consumers the chance to have unique experiences, often for free, that are related to their favorite shows.
Opportunities for Direct Interaction with Show Themes: These events allow fans to interact with the themes and elements of a television series in a tangible way.
Potential for Meeting Fellow Fans: Attending such events provides opportunities for fans to connect with others who share their interests.
Enhanced Enjoyment and Connection to Shows: Participating in immersive promotional events can deepen a consumer's enjoyment and connection to the television series.
Chance to Engage with Emmy Voting Season: For those interested in the behind-the-scenes of television, these events offer a glimpse into the efforts made to gain awards recognition.
Implications for film industry:
Increased Focus on Creative FYC Strategies: The success of events like "BLSHT Day" might inspire other networks and streaming platforms to adopt more creative and experiential approaches to Emmy campaigning.
Recognizing the Value of Localized and Themed Promotions: Targeting specific locations, like Los Angeles for Emmy consideration, with events that tie directly into a show's themes can be highly effective.
Leveraging Food and Experiential Marketing: The use of food and immersive experiences as promotional tools for television series might become more prevalent.
Integrating Social Media into Campaign Strategies: The potential for social media engagement and buzz will likely be a key consideration when planning FYC events.
Experimentation with Different Campaign Formats: The industry might see a wider range of innovative campaign formats beyond traditional advertising and screenings.
Implications for filmmakers:
Considering Experiential Tie-Ins for Future Projects: Creators might think about potential real-world experiences that could be created to promote their shows during awards season or even for general audience engagement.
Collaborating with Marketing Teams on Innovative Promotions: Filmmakers might work more closely with marketing teams to brainstorm and execute creative promotional ideas that align with the vision of their series.
Recognizing the Importance of Memorable and Unique Show Elements: Shows with distinct visual elements (like the Barracuda) or thematic concepts (like detecting lies) offer more opportunities for creative promotional tie-ins.
Appreciating the Value of Fan Engagement Beyond Viewing: Understanding how to engage fans in real-world settings can contribute to a show's overall success and cultural impact.
Understanding the Award Season Landscape: Filmmakers might become more aware of the efforts involved in campaigning for awards and the importance of creative promotion.
Consumer Trend: Experiential Entertainment Engagement - Consumers are increasingly seeking out immersive and interactive experiences related to their favorite forms of entertainment, going beyond passive consumption.
Consumer Sub Trend: Desire for Exclusive and Unique Access - Events that offer freebies, unique photo opportunities, or a chance to feel like an insider connected to a popular show tap into the consumer desire for exclusive access.
Big Social Trend: The Blurring Lines Between Online and Offline Engagement - Promotional events like "BLSHT Day" effectively bridge the gap between online fandom and real-world experiences, encouraging social media sharing and community building.
Worldwide Social Trend: Global Interest in Television Awards and Industry Events - The Emmy Awards are a globally recognized symbol of excellence in television, generating international interest in the shows being promoted.
Social Drive: Seeking Connection to Fandoms and Shared Interests - Participating in themed events allows individuals to connect with other fans and express their appreciation for a любимое show.
Movie Trend: Cross-Promotion Between Food/Beverage and Entertainment - This event exemplifies a growing trend of collaborations between the food/beverage industry and the entertainment industry to create memorable marketing experiences.
Learnings for brands to use in 2025:
Explore opportunities to create themed experiential events that tie in with popular television shows or movies relevant to your target audience.
Leverage the appeal of free offerings and unique experiences to drive participation and brand engagement.
Consider partnerships with entertainment properties that have a strong local presence in key markets.
Learnings for film industry to use in 2025:
Invest in creative and unconventional FYC campaigns that go beyond traditional methods to capture the attention of voters and fans.
Recognize the value of experiential marketing in building buzz and generating positive word-of-mouth for television series.
Consider the potential for local, themed events to create memorable connections with audiences and industry professionals.
Learnings for film makers to use in 2025:
Think about potential real-world activations that could promote your television series or film, focusing on elements that resonate with the show's core themes and audience.
Collaborate with marketing teams to develop innovative and engaging promotional strategies that extend beyond traditional advertising.
Recognize the impact of fan engagement and the power of creating memorable experiences for your audience.
Strategy Recommendations for brands to follow in 2025:
Identify key entertainment properties that align with your brand values and target demographic and explore opportunities for experiential collaborations.
Develop interactive and shareable event concepts that offer unique experiences and encourage social media participation.
Measure the impact of experiential marketing efforts on brand awareness and customer engagement.
Strategy Recommendations film industry to follow in 2025:
Allocate budget for creative and experiential FYC campaigns that have the potential to generate significant buzz and stand out from the competition.
Empower marketing teams to think outside the box and develop innovative promotional strategies that leverage the unique elements of each series.
Track the effectiveness of different FYC campaign formats to identify the most impactful approaches.
Strategy Recommendations for film makers to follow in 2025:
Engage in conversations with marketing teams early in the process to brainstorm potential experiential promotional ideas for your projects.
Identify key thematic or visual elements of your show that could lend themselves to real-world activations.
Recognize the value of creating memorable moments for fans that extend their engagement with your work beyond just viewing.
Final note:
Core Trend: Experiential FYC Campaigns - Utilizing immersive real-world events to promote television shows for awards season.
Core Strategy: Create memorable and engaging experiences for Emmy voters and fans that directly reflect the themes and spirit of the series being promoted.
Core Movie Trend: Cross-Promotion Between Food/Beverage and Entertainment - Partnering with food and beverage establishments to create themed promotional events for entertainment properties.
Core Consumer Motivation: Seeking unique and free experiences, feeling connected to любимые shows, and participating in shareable events.
Final Conclusion:
Peacock's "BLSHT Day" for "Poker Face" exemplifies the increasing trend of experiential marketing within the entertainment industry, particularly for Emmy consideration. By offering a fun, thematic event centered around the show's unique premise and beloved character, Peacock is not only aiming to capture the attention of Emmy voters but also engaging directly with fans in a memorable way. This creative approach highlights the growing importance of innovative and shareable promotional strategies in a highly competitive television landscape, suggesting that we may see more networks and streaming platforms adopting similar tactics to stand out and make a lasting impression during awards season. The success of such events hinges on their ability to authentically connect with the show's identity and provide a genuinely enjoyable experience for participants.
Core Movie Trend Detailed:
Core Movie Trend Detailed: Cross-Promotion Between Food/Beverage and Entertainment: This trend involves collaborations between entities in the food and beverage industry and the entertainment industry to create joint marketing campaigns or themed events. These partnerships can take various forms, such as restaurants offering special menu items inspired by a movie or TV show, beverage companies sponsoring film premieres, or, as seen in this article, a television network partnering with multiple food establishments to create a promotional event tied to a specific series. The goal of these collaborations is often to leverage the audience of one industry to promote the other, creating mutually beneficial brand awareness and enhanced consumer engagement through unique and often immersive experiences.
Key Characteristics of the Core trend (summary):
Partnerships between food/beverage companies and entertainment properties (films, TV shows, games, etc.).
Creation of themed menu items, events, or products inspired by the entertainment property.
Mutually beneficial for both industries in terms of brand awareness and audience reach.
Often aims to create a memorable and engaging experience for consumers.
Can be a creative way to market a film or show beyond traditional advertising.
Market and Cultural Signals Supporting the Trend (summary):
The widespread popularity of both food/beverage culture and the entertainment industry.
Consumers' enjoyment of immersive and themed experiences.
The potential for social media buzz and viral marketing through visually appealing food and events.
The ability to reach a broad audience by combining two major areas of consumer interest.
A desire for more interactive and engaging forms of marketing beyond traditional advertisements.
How the Trend Is Changing Consumer Behavior (summary):
Consumers are increasingly open to and interested in themed experiences that blend different aspects of their interests, such as food and entertainment.
The availability of unique, limited-time offerings tied to любимые shows or movies can drive consumer behavior, such as visiting specific restaurants or purchasing themed products.
Social media sharing of visually appealing themed food and events can influence others to participate or try the offerings.
These cross-promotions can create a stronger emotional connection between consumers and the entertainment property.
Consumers might seek out opportunities to further engage with a show or movie through real-world experiences like themed food events.
Implications Across the Ecosystem (summary):
For Brands and CPGs (Food/Beverage): Opportunity to tap into the fanbase of popular entertainment properties and create memorable, shareable marketing campaigns.
For Retailers: Potential for increased foot traffic and sales through hosting or participating in themed events and offering related products.
For Consumers: Access to unique and engaging experiences that blend their interests in food and entertainment, often providing added value like freebies or special offers.
For Movie Industry: A creative and effective way to promote films and television series, generate buzz, and engage with audiences beyond traditional viewing.
For Filmmakers: Potential to see their creative work extended into real-world experiences that can deepen audience connection and enhance the overall impact of their storytelling.
Strategic Forecast (summary):
Expect to see more collaborations between the food/beverage and entertainment industries for promotional purposes.
Themed events and limited-time offerings tied to popular movies and TV shows are likely to become more common.
Social media will continue to play a key role in the success and amplification of these cross-promotional efforts.
Brands and entertainment properties will likely seek out partners whose audiences and values align well for maximum impact.
This trend offers a creative and engaging way to reach consumers and create memorable marketing experiences.
Final Thought:
Peacock's "BLSHT Day" is a clever example of the power of cross-promotion between the entertainment and food industries. By offering a tangible and thematic experience linked to "Poker Face," Peacock is not only promoting its show in a memorable way but also creating positive engagement opportunities for fans and potential viewers. This trend of blending entertainment with real-world experiences is likely to continue as brands and creators seek innovative ways to capture audience attention in a crowded media landscape.
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