The Itch – Aux Romanticiser: Electro-Indie Pop, Party Politics, and the Romance of Control

The Itch are a London-based duo who have quickly emerged as one of the city’s most playful and sharp-eyed alternative pop acts since their arrival in 2024. Blending electronic indie, alt-pop sheen, and club-ready rhythms, their music thrives on humour, cultural observation, and late-night energy. The Itch balance irony with sincerity, creating songs that feel equally at home on a dancefloor or dissecting modern social rituals. With a knack for turning everyday moments into stylised pop commentary, they’ve built momentum through releases that are as smart as they are infectious.

“Aux Romanticiser” is a slick, irreverent electro-indie statement built around one very modern question: who gets the aux? Opening with a sample from viral Instagram account Subway Takes, the track skewers the universal house-party power struggle of playlist control. Glitchy synths, pulsing beats, and polished pop hooks quickly swallow the sample, framing the song as both satire and celebration. Rather than shaming the would-be DJs of the world, “Aux Romanticiser” leans into the chaos—suggesting that in an era obsessed with authenticity and analogue purity, maybe it’s time to romanticise the aux. The track also signals what’s to come on their debut album It’s The Hope That Kills You, landing April 10 via I OH YOU and Fiction Records—a project poised to bottle nightlife culture, humour, and emotional buzz into glittering alternative pop.

Band Page: https://www.instagram.com/theitch_music/