Easy Come, Easy Go: Lava La Rue's Indie-Pop for the Digital Age

Lava La Rue is a London-based artist known for their genre-bending sound that effortlessly moves between neo-soul, R&B, indie, and electronic music. A creative multi-hyphenate, Lava has established themselves as a dynamic force in the UK music scene, with a distinctive style that is both intimate and expansive.

The new single "easy come, easy go" marks a return to their indie roots, drawing inspiration from early 2000s alt-rock and pop. Produced by the acclaimed Fraser T. Smith, the song is a bittersweet and breezy track with a "soundtrack of my summer holidays" feel. However, beneath the bright and nostalgic sound, the lyrics tackle a very modern set of anxieties. Lava has explained that the song is about the feeling of coming of age in a digitally disorienting, post-pandemic world. It critiques the "dissonance between online and offline intimacy" and expresses a concern about the growth of AI, to the point where simple human experiences like heartbreak feel "warped" and "you're not being able to tell if your crush sent you a text ghostwritten by ChatGPT." It's a poignant look at the challenges of authentic connection in a world filled with information overload and digital artifice.

Band Page: https://www.instagram.com/lavalarue