Parks Associates, the technology research firm, has released the consumer study Video Services: Shifting Demand, presenting a focused analysis of the video services landscape, including insight into why consumers are switching and canceling streaming services. The research shows the average annualised subscriber churn rate for streaming video services in the US stands at 47 per cent.
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dailyentertainment95 - Aug 25, 2023
- 1 min read
Insight of the Day: Consumers cutting streaming services to save money
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