Coming Soon (In Theaters): HONEY DON'T! (2025) by Ethan Coen: A Noir-Comedy of Cults, Crime, and Queer Quirks

Core Summary: A Quirky P.I. Unravels a Cult Conspiracy

HONEY DON'T! is a 2025 dark comedy and neo-noir film directed by Ethan Coen, who co-wrote the screenplay with Tricia Cooke. It is the second installment in their planned "lesbian B-movie trilogy," following 2024's Drive-Away Dolls. The film stars Margaret Qualley as Honey O'Donahue, a stoic and hard-nosed private investigator in Bakersfield, California. Honey finds herself embroiled in a series of strange deaths that lead her to uncover a mysterious church led by the charismatic, yet utterly despicable, Reverend Drew Devlin (Chris Evans). As Honey digs deeper, she navigates a world filled with eccentric characters, illicit dealings, and unexpected romantic entanglements.

Snapshot: Sun-Drenched Noir with a Darkly Comedic Twist

In a retro-tinged Bakersfield, a deadpan lesbian private eye tracks bizarre murders to a charismatic cult leader. Ethan Coen and Tricia Cooke's "HONEY DON'T!" is a quirky noir-comedy, blending classic detective tropes with modern sensibilities, a star-studded cast, and a distinct B-movie aesthetic.

Link IMDB: https://www.imdb.com/title/tt30645201/

Link Review: https://www.screendaily.com/reviews/honey-dont-review-margaret-qualley-plays-a-pi-in-ethan-coens-slight-california-comedy/5205442.article

About movie: https://www.focusfeatures.com/honey-dont

In Theaters from August 22

Deep Dive: Unraveling Bakersfield's Dark Secrets

HONEY DON'T! introduces us to Honey O'Donahue (Margaret Qualley), a private investigator who is a fresh take on the classic noir gumshoe – world-weary, sharp-witted, and with a penchant for impeccably tailored pantsuits and a billy club. Her professional demeanor, however, often gives way to a resigned sadness, hinting at a string of broken relationships. The film is set in an ambiguous time period in Bakersfield, California, blending classic noir aesthetics with elements of modern America, creating a distinctive, almost parched and dusty, backdrop of sheet metal churches and industrial landscapes.

The mystery kicks off when Honey is drawn into the case of a mysteriously deceased woman who had contacted her shortly before her death. This leads Honey down a winding path that quickly involves the Four-Way Temple, a suspicious church run by the charismatic and sexually exploitative Reverend Drew Devlin (Chris Evans). Devlin is portrayed as a truly reprehensible character – a pastor who encourages his flock to "submit vigorously to God," a phrase that he equates with his own hedonistic desires and illicit activities, including drug smuggling and murder.

As Honey investigates, she encounters a colorful cast of characters. These include her doting assistant, Spider (Gabby Beans), a butch police officer and romantic interest, MG Falcone (Aubrey Plaza), and the persistently (and comically) oblivious detective Marty Metakawich (Charlie Day), who keeps trying to ask Honey out despite her clear preference for women. The plot expands to encompass international drug trade, Honey's fractured family life, and even her teenage niece Corrine (Talia Ryder) confiding in her about an abusive relationship.

Coen and Cooke lean into a B-movie sensibility, infusing the narrative with quirky humor, over-the-top performances, and a deliberate subversion of genre expectations. The film is characterized by its visual style, with vivid colors and a sometimes cartoonish humor. While it incorporates elements of a detective mystery, the film is less concerned with providing straightforward answers and more with exploring themes of feminine trauma and anger that bind its disparate storylines. The narrative often meanders, with plot points sometimes falling into Honey's lap through coincidence, and supporting characters appearing and disappearing. Despite its comedic intent, some critics noted a lack of consistent humor, with the film leaning more into "smirker" territory.

Ultimately, HONEY DON'T! is presented as a shaggy, absurd, and sexually charged noir that playfully subverts genre tropes, even if its plotting can feel scattered.

The Journey: From Car Crash to Cult Confrontation

• The Mysterious Opening: A woman in leopard print retrieves a ring from a crashed car, setting a cryptic tone.

• Honey O'Donahue on the Case: Private investigator Honey is hired to look into a strange death, which quickly evolves into something more sinister.

• Encountering Reverend Devlin: The investigation leads Honey to the Four-Way Temple and its depraved, charismatic leader, Reverend Drew Devlin.

• Intertwined Subplots: Honey's professional and personal lives merge, involving her niece, other law enforcement figures, and various criminal dealings.

• Expanding the Mystery: The case uncovers a web of drug smuggling, violence, and cultish manipulation.

• Navigating Relationships: Honey pursues a romantic interest with police officer MG Falcone while fending off the persistent advances of Detective Marty Metakawich.

• The Unraveling: As Honey digs deeper, the film embraces its B-movie sensibilities, leading to a climax that is less about traditional resolution and more about the chaotic collision of characters and themes.

Director's Lens: Quirky, Stylized, and Subversive

Ethan Coen, co-directing with Tricia Cooke, brings a distinct vision to HONEY DON'T!. The film is designed as the second installment in their "lesbian B-movie trilogy," following Drive-Away Dolls, and shares that predecessor's "acid trip" (Next Best Picture) aesthetic and willingness to "let loose."

Coen and Cooke aim for a stylized, absurd take on the noir genre, incorporating elements that are "equal parts classic noir and modern America" (AV Club). The direction is described as "whimsical" (Collider), with a focus on vibrant colors and a sometimes cartoonish humor. They intentionally embrace the "motions and machinations of the noir genre" (IGN), but often subvert expectations, forgoing tight plotting for a more meandering, character-focused approach.

The film's visual language, crafted by cinematographer Ari Wegner, creates a "parched, dusty setting" (IGN) that extends infinitely in establishing shots, while the character interactions are often delivered flatly, blurring the lines between dramatic and comedic. While the film is a deliberate send-up of '70s noirs, some critics felt it leaned too much into its B-movie facade, sometimes failing to connect with audiences or fully deliver on its comedic potential. However, the directorial intent is clearly to deliver something "fun and carefree and didn't take itself too seriously" (Ethan Coen, AV Club).

Central Themes: Subverted Noir, Queer Identity, and Corrupt Authority

• Subversion of Noir Tropes: The film playfully twists classic noir elements, featuring a female private eye, exploring queer relationships, and replacing traditional femme fatales with different kinds of dangerous women.

• Queer Identity in Genre: As part of a "lesbian B-movie trilogy," the film centers queer characters and relationships within a genre space often dominated by heterosexual narratives, albeit with some debate on its execution regarding the "male gaze."

• Corruption and Hypocrisy: A significant theme is the exposure of corruption within institutions, particularly through the character of Reverend Drew Devlin, who uses religion to exploit and control.

• Feminine Trauma and Anger: Beneath the comedic surface, the film touches on the underlying anger and trauma experienced by its female characters, tying together disparate plot threads.

• Found Family/Unconventional Relationships: Honey's interactions, including those with her assistant and love interest, explore forms of connection outside traditional family units.

Why It Shines: Bold, Quirky, and Star-Studded

• Unique Vision: Ethan Coen and Tricia Cooke offer a distinctive, anarchic take on the neo-noir genre, promising something unlike typical thrillers.

• Charismatic Lead: Margaret Qualley delivers a compelling performance as Honey O'Donahue, praised for her "cool, slick, and wildly charismatic" presence (Collider).

• All-Star Cast: The ensemble, including Aubrey Plaza, Chris Evans, and Charlie Day, brings significant star power and comedic talent to the quirky roles.

• Bold B-Movie Aesthetic: For viewers who enjoy stylized, unconventional cinema that embraces its grindhouse influences.

• Part of a Trilogy: Offers a continuing narrative and thematic exploration for those who enjoyed Drive-Away Dolls or are curious about the complete "lesbian B-movie trilogy."

Critics Reception: Mixed Reviews for a "Flawed Yet Fun" Neo-Noir

"HONEY DON'T!" has received a mixed critical reception. While praised for its bold concept, distinctive style, and strong performances from its lead cast, many critics found it a less cohesive and consistently funny effort than its predecessor, Drive-Away Dolls. The film's intentional B-movie aesthetic and meandering plot drew both appreciation and criticism, leading to a polarized response.

• Cannes Premiere & Initial Buzz: The film had its world premiere at the 2025 Cannes Film Festival in the Midnight Screenings section on May 24, 2025, where it reportedly received a "6.5-minute ovation" (Deadline Hollywood). However, this initial enthusiasm didn't universally translate into glowing reviews.

• Comparisons to Drive-Away Dolls (and Joel Coen): Many reviews inevitably compared "HONEY DON'T!" to Ethan Coen's previous solo effort, Drive-Away Dolls, and even to the collaborative work with his brother Joel. Critics like IGN called it "a step down from what was already a disappointing departure," finding it "flimsy and insubstantial." Inverse noted that while Drive-Away Dolls was "wildly over-the-top," "HONEY DON'T!" "dials back that whimsy significantly," resulting in a "more tonally confused" effort. Some reviews, such as one from Next Best Picture, expressed a longing for a Coen Brothers reunion, perceiving "Ethan's deficiencies as a filmmaker are only more apparent" when unmoored from his brother.

• Praise for Qualley and Supporting Cast: Despite overall critiques of the script, Margaret Qualley's performance as Honey O'Donahue was frequently highlighted as a strong point. Collider noted, "Qualley was made to play Honey. She's cool, slick, and wildly charismatic." Chris Evans also received praise for his comedic turn as Reverend Drew Devlin. Charlie Day's portrayal of Detective Marty Metakawich was singled out by IGN as a "minor role made hilarious," and TheWrap noted Qualley's "fun retorts."

• Critiques on Plot, Pacing, and Humor: A common complaint was the film's "meandering" plot, which sometimes loses focus on its central mystery, with critics from TheWrap calling it "a slog that...just never picks up the steam." IGN stated that "none of Honey's sleuthing ever turns up useful answers" and that discoveries often "fall in her lap," leading to an "unsatisfying" unraveling. Humor was found to be inconsistent; AV Club claimed the film "is not very funny. It's more of a smirker," while Collider found it to have "genuinely funny moments" and "laugh-out-loud, slapstick humor."

• Debate on B-Movie Aesthetic and Male Gaze: The intentional B-movie style sparked mixed reactions. While some appreciated the "stylization" and "whimsical style" (Collider), others felt it didn't consistently deliver on the promise of "earnest, pulpy fun" (The Playlist). A point of contention for some critics, notably Collider, was the depiction of sex scenes in the "lesbian B-movie trilogy," arguing that they felt "borderline exploitative" and focused "solely on the male gaze," raising questions about whether the B-movie justification served as an "excuse than a justification" for nudity featuring only women.

In summary, "HONEY DON'T!" is seen as a stylistically bold but narratively uneven follow-up for Ethan Coen and Tricia Cooke. While its star power and distinctive aesthetic are recognized, its plot coherence and comedic impact divided critics.

Audience Reactions: Anticipation and Varied Responses

Audience reactions to "HONEY DON'T!" are likely to be as varied as the critical reception, influenced by expectations set by Ethan Coen's previous work, especially Drive-Away Dolls.

• Anticipation from Coen Fans: Many viewers, particularly fans of the Coen Brothers' unique comedic and noir sensibilities, will be eager to see Ethan Coen's continued solo ventures and the "lesbian B-movie trilogy."

• Mixed on the "B-Movie" Style: Audiences accustomed to polished narratives might find the intentional "flimsy" or "meandering" plot challenging, while those who appreciate cult cinema and deliberate subversion could find it delightful.

• Appreciation for the Cast: The star-studded cast, especially Margaret Qualley, Aubrey Plaza, and Chris Evans, is a significant draw, and their performances are likely to be a highlight for many viewers.

• Discussion on Themes: The film's exploration of queer identity, female trauma, and corrupt authority, delivered with Coen and Cooke's signature tone, will likely spark discussion among audiences.

• "Love it or Hate it" Potential: Similar to other unconventional films, "HONEY DON'T!" could become a polarizing experience, dividing audiences into those who embrace its quirks and those who find it falls flat.

Box Office Performance: Art-House and Genre Niche

HONEY DON'T! had its world premiere at the Cannes Film Festival on May 24, 2025, and is scheduled for theatrical release in the United States on August 22, 2025, by Focus Features. As a dark comedy/neo-noir from an acclaimed independent filmmaker, it is expected to perform as an art-house release rather than a mainstream blockbuster.

Its box office performance will likely be modest, relying on critical buzz (despite the mixed reviews), the draw of its ensemble cast, and interest from fans of Ethan Coen's distinct style. Its primary success will be measured by its ability to resonate with its niche audience and secure international distribution.

Production Notes: Collaborative Spirit in New Mexico

HONEY DON'T! is a 2025 dark comedy/mystery film directed by Ethan Coen and co-written with his creative partner, Tricia Cooke. The film is produced by Ethan Coen, Tricia Cooke, Robert Graf, Tim Bevan, and Eric Fellner.

Principal photography took place in New Mexico in 2024. The production aimed for a distinct visual style, with Ari Wegner (known for The Power of the Dog) handling cinematography. The film's score was composed by frequent Coen Brothers collaborator Carter Burwell, adding to its established stylistic lineage. The collaboration between Coen and Cooke is central to the film's identity, as they describe this trilogy as a fun, carefree project that doesn't take itself too seriously, allowing them to experiment with B-movie tropes.

Production Companies: Established Indie Players

• Focus Features: A prominent American film production and distribution company, often associated with independent and art-house films.

• Working Title Films: A British film production company known for a wide range of successful films, including many comedies and dramas.

Sales & Distribution: Focus on Theatrical and Festival Run

• Focus Features: The primary distributor for the United States.

• Universal Pictures: Responsible for international distribution.

The film's strategy is focused on a theatrical release in key markets following its high-profile festival premiere, targeting an audience appreciative of indie cinema and genre subversion.

Release Timeline: Cannes Premiere to Late Summer Release

• World Premiere: May 24, 2025, at the 2025 Cannes Film Festival (Midnight Screenings section).

• United States/Canada Theatrical Release: August 22, 2025.

• International Theatrical Release: Varies by territory, handled by Universal Pictures.

Why See It: For a Distinctive, Star-Powered Noir-Comedy

• Ethan Coen's Solo Vision: Experience the unique comedic and stylistic sensibilities of Ethan Coen, forging his path outside his collaborations with Joel.

• The "Lesbian B-Movie Trilogy": If you're intrigued by the concept of a multi-film exploration of queer narratives within a B-movie framework.

• Standout Cast: Enjoy engaging performances from Margaret Qualley, Aubrey Plaza, Chris Evans, and Charlie Day in offbeat roles.

• Unique Genre Blend: If you appreciate films that playfully subvert and blend elements of noir, dark comedy, and exploitation cinema.

• Stylish and Quirky: For those who enjoy visually distinctive films with a penchant for the absurd and a dry sense of humor.

Why Watch: To Dive into a Modern, Genre-Bending Mystery

• If you're a fan of the Coen Brothers' quirkier films: You'll find echoes of their signature style, albeit with a new, distinct flavor.

• To see a fresh take on the private investigator trope: Honey O'Donahue offers a compelling and unconventional lead.

• For a film that embraces its "looseness": If you don't mind a meandering plot in favor of character, style, and thematic exploration.

• To engage with themes of power and corruption: The film's underlying critique of exploitative authority adds substance to its comedic elements.

Movie Trend: Neo-Noir Subversion

"HONEY DON'T!" fits squarely within the "Neo-Noir Subversion" movie trend. This trend involves contemporary films that draw heavily on the aesthetic and thematic conventions of classic film noir but intentionally twist, update, or subvert them. This can involve gender-swapped archetypes (like a female private investigator), incorporating elements of dark comedy or absurdism, exploring LGBTQ+ themes, or critiquing modern societal issues through a noir lens. It takes the familiar shadowy world of crime and moral ambiguity and injects it with a fresh, often irreverent, perspective.

Social Trend: Reimagining Archetypes and Queer Representation in Genre

"HONEY DON'T!" aligns with the social trend of "Reimagining Archetypes and Queer Representation in Genre." The film actively participates in the contemporary push to diversify storytelling by taking established cinematic archetypes (like the hard-boiled private eye or the femme fatale) and casting them with fresh, often queer, identities. This not only offers new perspectives on familiar narratives but also addresses the historical underrepresentation of LGBTQ+ characters in mainstream genre cinema. By presenting a lesbian lead and exploring queer relationships within a noir framework, the film contributes to a broader cultural conversation about inclusivity and expanding who gets to be the hero (or anti-hero) in popular stories.

Final Verdict: A Divisive but Distinctive Dive into Coen's Solo Vision

"HONEY DON'T!" marks Ethan Coen's continued venture into solo filmmaking alongside Tricia Cooke, delivering a dark comedy and neo-noir that's as quirky and stylized as fans might expect, yet also notably divisive. While some critics found its meandering plot and inconsistent humor to be drawbacks, its bold B-movie aesthetic, the standout performance by Margaret Qualley as the stoic private investigator Honey O'Donahue, and its willingness to inject queer themes into a classic genre make it a distinctive watch. If you're eager for a film that playfully subverts expectations and revels in its own peculiar charm, despite its narrative looseness, then "HONEY DON'T!" offers a unique, if at times bumpy, ride through Bakersfield's dark and absurd underbelly.

Recommendations for Filmmakers: Crafting Distinctive Genre Subversion

• Embrace Intentional Quirks and Stylization: Don't be afraid to lean into a distinct, even outlandish, aesthetic and tone. "HONEY DON'T!" thrives on its B-movie sensibilities and heightened reality. Filmmakers should recognize that a bold, unique visual and narrative style can define a film and create a memorable experience, even if it might not appeal to every single audience member. Authenticity to a distinct vision often outweighs broad appeal in certain genres.

• Prioritize Character and Theme over Strict Plotting: While a compelling mystery is present, the film's strength lies in its eccentric characters and the thematic explorations (queer identity, trauma, corruption). When experimenting with genre, filmmakers can gain more creative freedom by allowing character arcs and thematic resonance to drive the narrative, rather than adhering rigidly to conventional plot structures. This can lead to more unique and psychologically rich stories.

• Leverage Ensemble Cast for Depth and Humor: The film benefits immensely from its talented cast bringing life to quirky, sometimes flat, characters. Even in a character-focused piece, a strong ensemble can elevate the material. Filmmakers should cast actors who understand the film's tone and can inject personality into their roles, allowing for comedic timing or dramatic weight where needed, even if the script is intentionally unconventional.

• Explore Niche Genres with Fresh Perspectives: Coen and Cooke bravely tackle a "lesbian B-movie trilogy," which is a very specific niche. Filmmakers should be encouraged to explore underserved genres or put a fresh spin on classic ones by incorporating diverse voices and experiences. This can lead to groundbreaking work that resonates deeply with specific audiences and pushes creative boundaries.

Recommendations for Movie Industry: Backing Bold, Genre-Bending Visions

• Support Unique Auteur Voices: The industry should continue to champion filmmakers like Ethan Coen who have a clear, distinctive artistic vision and are willing to experiment with genre conventions. Investing in established or emerging auteurs who dare to be different fosters innovation and brings fresh perspectives to the cinematic landscape, contributing to a more diverse and vibrant film culture.

• Recognize the Value of Niche Audiences: Films like "HONEY DON'T!" may not be blockbusters, but they cultivate dedicated followings and contribute significantly to film discourse. The industry should understand that success isn't solely defined by box office numbers. Supporting films that cater to specific cultural, genre, or demographic niches can yield critical acclaim, generate buzz, and build a strong reputation for distinctive content.

• Embrace Diversity in Storytelling and Representation: Actively seek out and fund projects that center underrepresented voices and experiences, especially within genres where they have historically been marginalized. "HONEY DON'T!" is a prime example of a film pushing for queer representation in genre. The industry should continue to prioritize and market diverse stories authentically, recognizing their cultural importance and appeal to broader audiences.

• Strategic Festival and Limited Release Plans: For films with a unique sensibility, a well-executed festival premiere followed by a targeted theatrical and streaming release can be more effective than a wide commercial push. Tailoring distribution strategies to a film's specific artistic and commercial goals, including leveraging the prestige of film festivals, can maximize its impact and reach its intended audience efficiently.

Final Conclusions: A Wild Ride into Coen's Evolving Vision

"HONEY DON'T!" stands as a distinctive, if at times uneven, second act in Ethan Coen's solo directorial journey alongside Tricia Cooke. This film is a bold, anarchic plunge into the world of neo-noir, infused with a dark, quirky humor and a deliberate B-movie sensibility that sets it apart. While critics have noted its occasional narrative looseness and inconsistent comedic hits, the film is undeniably driven by a unique artistic vision and elevated by memorable performances, particularly Margaret Qualley's charismatic turn as the deadpan private eye, Honey O'Donahue. As part of a "lesbian B-movie trilogy," it bravely explores themes of queer identity, feminine trauma, and corrupt authority through a distinctly irreverent lens. Ultimately, "HONEY DON'T!" serves as a testament to creative freedom and the willingness to subvert expectations, offering a polarizing but undeniably original cinematic experience for those who dare to take a walk on the wild side of modern genre filmmaking. It solidifies that Ethan Coen, even without his brother, remains a singular voice with a penchant for the absurd and a keen eye for unique characters navigating morally ambiguous landscapes.