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Why Every Musician Shouldn’t Be Expected To Be A Viral TikTok Sensation

TikTok has an undeniable influence over the modern music industry, and for that reason, major labels, and other key industry players like managers, A&R representatives, agents, and marketing executives understand that a successful presence on the app can do wonders for an artists' career at any level. The app is creating hits through trending sounds, plucking bedroom artists from obscurity and thrusting them into the spotlight, and allowing artists' fanbases to grow exponentially in a short amount of time.

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