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Why Curation Is Key to Streamers Upping Subscribers

While streamers continue to upend all and any traditional entertainment industry business models, they are now facing the power of the user over which services to choose and then potentially lose. Indeed, the challenge for all competing streamers is not just attracting new subscribers, but keeping existing ones — a phenomenon known in business speak as capturing long-term customer value, and right now that seems to be an elusive holy grail.

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