Brand films are picking up steam as consumers increasingly are finding ways of avoiding commercials and want to seek out brands that appear to share their values.
Examples include DoorDash, which this week premiered a film about restaurants around the New York that struggled or temporarily closed because of the pandemic
https://www.cnbc.com/2021/06/19/why-big-companies-like-doordash-3m-and-hp-are-making-films.html