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What NFTs Mean For Advertising, Content, Alternative Revenue

NFTs, or non-fungible tokens, are a new type of digital asset where ownership is recorded on a blockchain. The technology “threatens old media models and will take time for the industry to adopt and adapt,” says James Fox, global chief strategy officer at MullenLowe Group, a creative integrated marketing communications network of agencies


https://www.mediapost.com/publications/article/363756/what-nfts-mean-for-advertising-content-alternati.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+search-marketing-daily+%28MediaPost+%7C+Search+Marketing+Daily%29


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