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Understanding APAC’s growing TV streaming audience

This April, Netflix surprised investors when its total audience fell for the first time in over a decade.Thankfully, Netflix had a secret weapon – the Asia Pacific (APAC) market.Between April and June 2022, Netflix added one million subscribers from the region due mainly to the popularity of TV shows like South Korea’s Emmy-award-winning Squid Game. APAC was the only region that Netflix added subscribers in that quarter.

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