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TikTok Is the First Non-Facebook App to Reach 3 Billion Downloads

TikTok is arguably the most relevant to the music industry going forward, much to the chagrin of Facebook and Google. TikTok has become so relevant that YouTube is retooling its main product to offer a TikTok clone – YouTube Shorts. Facebook has done the same with Instagram, introducing Reels and quickly throwing in ads.

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