Marketing is all about promising a customer something entertaining and worthy of their precious time. But streaming has done something remarkably strange over the past few years when it comes to advertising the newest films or series.
Instead of spending thousands of dollars on posters and other marketing essentials, streamers like Netflix simply dump their newest releases on its platforms and wait to see what does well within 28 days.
Sure, Netflix does market their bigger budget productions like Stranger Things and recent release The Grey Man, but often new series and movies will just appear.
This is why Netflix doesn't put their movies into theaters.