Nielsen’s Gauge report that measures viewing shares across video platforms each month, shows the continued shifting in audience from cable television to streaming video. Back in June 2021 cable television accounted for 40.1% of all video viewing, one year later cable’s share had dropped by five points to 35.1%. Conversely, in June 2022, streaming video exceeded one-third (33.7%) of all video viewing for the first time; a sizable increase from the 27.4% share of just one year ago. The viewing share of streaming video has risen every month since March increasing four share points during that time. The shares of broadcast television stood at 22.4% in June, the lowest over the past twelve months.
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