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Smells Like Gen Z Nostalgia

Nostalgia is almost always a good bet if you’re a brand. After all, a significant slice of your consumer base is likely to recall the world of their childhood with a hazy fondness, and as marketers know, pushing those memory receptors can be a powerful source of energy for a brand to tap. That’s provided it’s done the right way.

https://www.mediapost.com/publications/article/375485/smells-like-gen-z-nostalgia.html


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