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Over 60% of Streaming Free-Trial Abusers Are Under 45, Call Themselves ‘Nerds’

Everyone loves a free trial, but they are obviously intended to encourage customers to eventually pay for the service that they are sampling. However, some savvy cord-cutters see these free trials as paths to long-term “complimentary” content and understanding these trial-abusers can help streaming services stave off losses and retain viewer engagement, according to data AI-based research company Helixa

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