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Original Content Pushes Streaming Gains; Majority of Streamers Subscribe for Single Series

The streaming industry continues to evolve as companies and consumers both try and find the best ways to interact with content. Samba TV’s Q2 State of Viewership report found that original content is a huge driver for viewership gains, though some subscribers are only on board for very specific reasons. In addition, those streamers with well-established properties are gaining a lot more traction within the market than those pushing more original programming.

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