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New research reveals kids’ favorite streaming services and what it means for advertisers

With kids now exerting extensive influence over household purchasing decisions, it’s more important than ever for brands to reach them where they are. As part of The Drum’s Future of TV initiative, Jonathan Watson (chief product officer, The Insights Family) uses recent data to explore kids’ favorite streaming services, why this is, and how brands can respond.

https://www.thedrum.com/opinion/2022/05/30/new-research-reveals-kids-favorite-streaming-services-and-what-it-means


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