Sometimes it helps to be an industry disruptor, other times brand awareness carries the day.
Both apply to Netflix, Amazon Prime Video and Hulu, which rank as the top three subscription streaming video services when it comes to length of the typical subscription. New data from Parks Research found that SVOD pioneer Netflix rates No. 1 with the average subscriber duration lasting about 48 months. That compared with 40 months for Prime Video and 30 months for Hulu.