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Nearly 40% of U.S. Viewers Pay for Streaming Service, but Not Traditional TV

Despite recent reports to the contrary, the move to streaming is not slowing down; the trajectory of what that move might look like appears to be changing, but the steady march towards streaming continues unabated. According to research firm Horowitz Research’s State of Pay TV, OTT & SVOD 2022 report, the move away from traditional pay-TV has been drastic in recent years.

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