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Movie of the Day: The Store (2022) by Ami-Ro Sköld

Set in a near future Sweden, where jobs are scarce, margins are tight and corporate profit trumps all, this timely hybrid film reveals a frighteningly all too recognisable economic dystopia. Sköld highlights the effects of the ruthless system on families, friendships and communities. All but a hair’s breadth away from homelessness, zero hours contract workers squabble over shifts at the discount supermarket while store manager Eleni, a new mother forced to return to work too soon, frantically pumps breast milk in the staff toilets. Poignant and compellingly performed, the film’s vignettes are punctuated with animated sequences, inventively exposing the dehumanising and absurdly wasteful effects of capitalism. And yet, beyond the store, an ever growing ‘underclass’ offers a sense of hope through sustainability and true community. Link IMDB: Link Review: Link to watch:

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