British research company may have discovered a magic number for American media consumers — and it’s seven.That’s seven streaming services, paid or free, that consumers are willing to subscribe to before the hassle of keeping track of log-ins and passwords just becomes too much, said Maria Rua Aguete, senior research director at the London-based media consultancy OMDIA.
https://www.cleveland19.com/2021/06/16/media-consumers-may-be-reaching-limit-streaming-services/