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Live TV Sees Rebound Thanks to “Yellowstone,” “House of the Dragon”

The numbers indicate that such linear TV sources saw a bit of a rebound in 2022, at least when it comes to the sources customers went to for their favorite shows. According to Hub’s numbers, the percentage of respondents who said that their favorite show came from an online source has plateaued at 75%, the same figure as 2021. Meanwhile, the number that said their favorite show was from a traditional source — also known as multichannel video programming distributors (MVPDs) — ticked up slightly from 21% last year to 23% this year.

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