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Insight of the Day: Why International Markets Are Driving Global Box Office Recovery in 2023

Box office headlines have lately been dominated by Hollywood movies like Universal’s “The Super Mario Bros. Movie,” which has become the first movie of the year to hit $1 billion, and Disney’s “Guardians of the Galaxy Vol 3.” But a closer look at the global box office recovery indicates that Tinseltown does not have the field to itself.

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