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Insight of the Day: Why Fantasy Movies Are In A Box Office Rut

Recently, "Dungeons & Dragons: Honor Among Thieves" debuted to a $37.2 million domestic opening weekend. It was a decent bow that beat out pre-release tracking for the title, but it was still not quite an extraordinary launch for a title that cost over $150 million to make. Considering the widespread raves "Honor Among Thieves" received and the rampant promotional campaign leading to its premiere, it's shocking this fantasy title had a slightly lower opening weekend than something as reviled as "Morbius." But this turn of events is less due to "Honor Among Thieves" failing to entertain any general moviegoers, and more a reflection of what an unshakeable box office rut live-action fantasy movies are in right now.

https://www.looper.com/1252922/why-fantasy-movies-are-in-a-box-office-rut/


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