Insight of the Day: Why a Nordic Streaming Player Is Betting on the U.S. for a Big Expansion

Viaplay, which has 7.3 million subscribers, hopes to differentiate itself with Nordic Noir and Scandinavian storytelling. But even in its local content, "we aim to have broader appeal," says exec Vanda Rapti.

https://www.hollywoodreporter.com/business/business-news/viaplay-interview-nordic-noir-streaming-vanda-rapti-1235329763/