The music industry is always changing, and the same can be said for marketing in all fields. So the practice of marketing music is certainly something that is constantly evolving—sometimes at such fast speeds, it’s difficult for even the most seasoned professionals to keep up with new platforms, practices, and technologies. It seems that just as one company or person is getting used to how one thing works, something else comes along and upends what everyone in the business is doing once again.
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