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Insight of the Day: The streaming wars have made it more expensive than ever to be a sports fan

Live sports are, far and away, the most popular thing on television in the US. Last year, the top 10 telecasts in the US were all major sporting events. This is nothing new. In US history, 22 of the 30 most watched television programs ever are Super Bowls (the 2023 NFL championship game is No. 2, just behind the moon landing).


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