In 2017, Luke Buckmaster asked in response to the launch of OzFlix – a premium video on demand (PVOD) service created by Australian film industry veterans Ron Brown and Alan Finney – whether we really needed a streaming platform just for Australian films. Wading through the comments section on his Guardian piece throws up a sea of ‘no’s and complaints about the service before it had even launched. Commenters criticised the tagline of ‘every Australian film ever’, rattling off a list of notable titles like The Year My Voice Broke, Storm Boy, My Brilliant Career, Picnic at Hanging Rock, and Emoh Ruo that were absent from the service.
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