Streaming subscription services face an uphill battle with churn. Netflix, for instance, is looking at cancellations ahead as it cracks down on password sharing.“There will be current members that are unhappy with this move,” Chief Operating Officer Greg Peters told analysts on an earnings call last week. “We’ll see a bit of a cancel reaction to that. We think of this as similar to what we see when we raise prices. We get some increased churn associated with that for a period of time.”
https://www.pymnts.com/streaming/2023/streaming-services-get-axe-when-consumers-cut-billed-services/