Insight of the Day: Streaming grabs a record 38.7% of total TV usage in July

‘Suits’ and ‘Bluey’ command 23 billion viewing minutes

With kids settled into their summer breaks in July, they continued to have an outsized effect on TV usage. While overall TV usage was up just slightly from June (0.2%), viewing among people under the age of 18 increased 4%, and viewing among adults 18 and older fell 0.3%. These trends resulted in increased streaming and “other” usage, which is primarily attributed to video game consoles. Linear TV viewing sinks below 50%

https://www.nielsen.com/insights/2023/streaming-grabs-a-record-38-7-of-total-tv-usage-in-july-with-acquired-titles-outpacing-new-originals/

https://techcrunch.com/2023/08/15/linear-tv-viewing-sinks-below-50-nielsen-july-2023-report/