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Insight of the Day: Shows, brands preferred to platforms

As video providers proliferate, viewers are excited about the volume of shows to choose from. But increasingly they face a logistical problem: with so much to choose from, Hub Entertainment Research seeks to establish how do they decide what to watch from a vast sea of options.

https://advanced-television.com/2023/05/09/analysis-shows-brands-preferred-to-platforms/


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