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Insight of the Day: Robin Ostlund wants to challenge the cinema audience

The high-profile Swedish director behind kinoaktuelle Sadness trianglewants nothing less than to guide the movie audience, says a press release from Gothenburg Film Festival (GIF).

During a special screening of his latest film at the festival, he will break the “fourth wall” and challenge the audience to adopt a more mindful attitude towards his role.

This is undoubtedly another creative move to create buzz around the festival that has become Ostlund Honorary President for. But Ostlund’s commitment to the collective cinema experiment is not just a gimmick. That’s something he’s long had strong opinions about, not least in conversations we’ve had with him here at

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