Insight of the Day: Netflix Gets It Right: Study Confirms More People Prefer Paying Less With Ads

Not so long ago, in the early days of streaming, part of the appeal of watching content on services like Netflix and Amazon was that they didn’t have any commercials. It was a time when the advent of the DVR was still sending chills through Madison Avenue, which worried about people fast-forwarding through their ads.

https://www.forbes.com/sites/tonifitzgerald/2023/04/25/netflix-gets-it-right-study-confirms-more-people-prefer-paying-less-with-ads/?sh=3373125d7686