Insight of the Day: Microstreaming: How brands use niche music streaming to reach key audiences

While the industry measures streams and steamers in the tens of millions, there are also successful and profitable ways to use music and streaming to serve far smaller niche and local audiences underserved by mainstream streaming.

https://www.hypebot.com/hypebot/2023/03/microstreaming-how-brands-use-niche-music-streaming-to-reach-key-audiences.html