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Insight of the Day: How watching TV became a lonely pursuit – and podcasts are rushing to fill that

It is one of the unexpected success stories of podcasting, a subgenre that has risen to become one of the medium’s dominant formats: the companion podcast and its close sibling, the recap pod. These audio series provide detailed dissections of beloved TV shows, often on an episode-by-episode basis. Once the preserve of amateurs and enthusiasts, these are now big business, attracting starry hosts and lucrative sponsorship deals.


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