Although it runs counter to logic, video gamers actually spend more time and money on video streaming than non-gamers, according to a new report by MIDiA Research, which cites the recent success of HBO’s TV adaptation of the popular video game “The Last of Us” to argue that SVOD companies should cater more to gamers.
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May 13, 20231 min read
Insight of the Day: Gamers’ Influence on TV Programming Growing
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