Insight of the Day: Diverse, Representative Content Attracts New Streaming Customers

As the pool of streaming services becomes larger and larger, each individual platform needs to take steps to separate itself from the pack. Part of this involves casting a wide net when pursuing potential users, making sure that each service contains content that can be enjoyed by everybody.

https://thestreamable.com/news/study-diverse-representative-content-attracts-new-streaming-customers-leads-to-increased-retention