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Insight of the Day: Direct Correlation Between Avoiding Ads, Viewer Experience, Purchases

Kantar Finds Direct Correlation Between Avoiding Ads, Viewer Experience, Purchasesby

There is a direct correlation between the likeability of advertising and its ability to drive positive performance, according to data released Thursday.Some 56% of U.S. viewers use some form of ad-blocker, and 86% of viewers avoid ads altogether.


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