Sports streaming platform DAZN has unveiled a new fitness-based partnership with Virgin Active in Italy. The deal is the latest in a series of content-based alliances that have brought fitness and wellbeing centre stage in SVOD streaming offerings.

Sports streaming platform DAZN has unveiled a new fitness-based partnership with Virgin Active in Italy. The deal is the latest in a series of content-based alliances that have brought fitness and wellbeing centre stage in SVOD streaming offerings.