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Insight of the Day: Country Music’s Historic Streaming Spike Is Being Fueled by Gen Z and Millennial

Country music’s evolving consumption trends are being shaped by the listening habits of Gen Z and millennials, according to new data by Luminate. The genre’s streaming-assisted surge to the top has been steadily increasing over the past several years but 2023 is proving to be its most impressive year yet.

https://variety.com/2023/music/news/cmts-morgan-wallen-country-streaming-march-1235573629/


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