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Insight of the Day: Consumer Habits Are Pushing More Audio Listening To On-Demand

In a boost for radio’s increasing focus on podcasting, a pair of longtime media research companies have released new data showing just how far on-demand media habits have come during the past few years. In an audio milestone, Edison Research says on-demand audio – including podcasts, paid streaming services, and owned music – surpassed linear consumption for the first time during the second quarter.


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