It started last October, not long after ChatGPT launched. By Grammy Week in February, it was all the industry was talking about — and that chatter got louder later in the month when David Guetta channeled Eminem on a song through artificial intelligence. The volume hit 11 in April, when “Heart on My Sleeve,” a song with AI-generated vocals by a fake Drake and a fake Weeknd, racked up millions of streams before being removed by streaming services, and louder still when electronic artist Grimes not only promised a 50-50 split with anyone who wants to use her AI voice on a song, she launched software called Elf.Tech to help them do it.
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