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Insight of the Day: 22% Of Adults Have Dropped A Streamer Recently, But Don't Blame The Ads

A new survey from DirecTV Advertising finds 22% of U.S. adults saying they’ve dropped at least one paid ad-supported or ad-free streaming service in the past three months.

Asked to rank the top three reasons for dropping a service, the three that emerged were all related to cost (above). More than a third (35%) said they weren’t spending enough time with the service to justify the cost, 30% that they needed to cut back on their entertainment expenses, and 25% that the service raised its price.


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