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How TikTok Chooses Which Songs Go Viral

The app’s hits seem to emerge organically, but the success of artists like Megan Thee Stallion reveals a highly managed curation process.


https://www.bloomberg.com/news/articles/2021-04-22/how-to-go-viral-on-tiktok-like-megan-thee-stallion-play-the-app-s-game


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