How sport is pivoting to a direct-to-fan offering

As the dust settles on the abandoned European Super League revolt, Tom Dougherty, MD at Unrvld, a new digital agency launching today, predicts this won’t be the last time we see major sports brands attempt to go OTT.

https://www.marketingweek.com/how-sport-is-pivoting-to-a-direct-to-fan-offering/