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How sport is pivoting to a direct-to-fan offering

As the dust settles on the abandoned European Super League revolt, Tom Dougherty, MD at Unrvld, a new digital agency launching today, predicts this won’t be the last time we see major sports brands attempt to go OTT.


https://www.marketingweek.com/how-sport-is-pivoting-to-a-direct-to-fan-offering/


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