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Getting fans back in theaters is hard. Tech and celebrities like Ludacris are helping

Enrique García wasn’t planning to see Universal Pictures’ “F9: The Fast Saga” at a theater. After the COVID-19 pandemic put the kibosh on large gatherings, the 45-year-old professor thought he’d wait and watch the latest “Fast and the Furious” movie at home on Blu-ray.

But he changed his mind after winning a sweepstakes and receiving a personalized video featuring “F9” actor John Cena congratulating him on a recent promotion. That was enough to get the Middlebury, Vt., resident to buy an $8 movie ticket

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