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DMEXCO releases survey about advertising on streaming services

The survey posed the question: Are subscribers to streaming services more likely to accept ads as part of the deal if that means their subscription costs less?

Three key findings of the survey regarding the posed question were:

The answer to the above question is a firm "no". Respondents are also less willing than before to pay more in the future for an ad-free service. Amazon Prime, Netflix and Disney+ are currently the most popular streaming services in Germany.

https://www.mediaupdate.co.za/marketing/152136/dmexco-releases-survey-about-advertising-on-streaming-services



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