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Consumers Want Diverse Content, A Greater Voice And, Of Course, More Live Sports Post-Pandemic, UTA

In a post-Covid world, media consumers plan, unsurprisingly, to watch more live sports, but a new study also shows they’ll seek diversity on screen and programming that’s more international, upbeat, educational and participatory that it was pre-pandemic.


https://deadline.com/2021/06/media-streaming-services-live-sports-diversity-uta-1234769410/


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