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Insight of the Day: British TV viewing in decline as older audiences join shift to streaming

Proportion of people watching traditional TV in a week has dropped from 83% in 2021 to 79% in 2022 https://www.theguardian.com/media/2023...

dailyentertainment95

Insight of the Day: 22% Of Adults Have Dropped A Streamer Recently, But Don't Blame The Ads

A new survey from DirecTV Advertising finds 22% of U.S. adults saying they’ve dropped at least one paid ad-supported or ad-free streaming...

dailyentertainment95

Insight of the Day: TV Consumers Don't Know Their Streaming Spend

Streaming consumers already are seeing ever-rising collective monthly fees for all their CTV spending. But they are not exactly what it...

dailyentertainment95

Insight of the Day: Viewers defecting, writers striking … is streaming’s House of Cards to fall

Viewers defecting, writers striking … is streaming’s House of Cards about to fall? When the political drama landed, it promised a future...

dailyentertainment95

Insight of the Day: Shows, brands preferred to platforms

As video providers proliferate, viewers are excited about the volume of shows to choose from. But increasingly they face a logistical...

dailyentertainment95

Insight of the Day: Consumer Monthly Spending on Streaming Video Services Drops 25%

Household penetration of streaming video services may be at an all-time high, but consumer spending on video platforms is declining,...

dailyentertainment95

Understanding APAC’s growing TV streaming audience

This April, Netflix surprised investors when its total audience fell for the first time in over a decade.Thankfully, Netflix had a secret...

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